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Brand Focus #11 Ouai




Ouai is a brand that has exploded on to the beauty scene - everything about it from it's aesthetically pleasing and very instagrammable packaging to the fact that the creator (Jen Atkin) is also hairdresser to the Kardashians, has grabbed the attention of the beauty world. However, aesthetics and big names are not enough to sustain a brand - luckily, the products are pretty amazing so Ouai is here to stay! I haven't tried everything Ouai has to offer, however I think I have used enough to do a brand focus post as I have something to cover every step in a haircare routine.


Repair Shampoo: There are five types of shampoo and conditioner available, depending on the needs of your hair: Volume, Clean, Smooth, Curl and Repair. I bought the repair shampoo because my hair is coloured and I use heat on it twice weekly (hairdryer and straightener or curling wand), plus I'm ill and those three things combined means that my hair is a bit more damaged than I'd like! This shampoo feels so nourishing on my hair, yet it doesn't weigh it down at all. It lathers well but rinses easily and my hair feels silky soft afterwards. It almost feels soft enough to not need a conditioner, but I personally could never not use one! It is sulphate and paraben free and although it isn't cheap at £22, the bottle contains 300ml and only a small amount is needed for each use, so it should last a long time.

Repair Conditioner: I bought the matching conditioner and what I found unusual was that this contained less product than the shampoo. I don't know about you, but I always use more conditioner than shampoo so I was surprised by this. That aside, this is another brilliant product - I leave it in my hair for around 2/3 minutes before rinsing and although it is very moisturising and nourishing, it doesn't weigh my hair down at all. My hair is left feeling soft and that lasts until I next wash it, unlike some conditioners that make your hair feel silky soft but only for a day. Having said that, next time I think I will buy the Smooth conditioner, just to change it up a little. £20 for 250ml.

Treatment Masque: I was very kindly sent these masks but have already repurchased them - that is how much I love them! There is 9ml of product in each sachet (8 sachets in the box) and I really didn't think that would be enough to coat my long hair, but I was wrong. The texture of the mask isn't too thick, when means that it can be easily distributed over my hair. I use it from the ears down but because it isn't too heavy, I could probably use it all over without the risk of it making my hair greasy too quickly. I leave the mask in for around 15 minutes (sometimes only 5 minutes and sometimes up to an hour, depending on how much time I have) and when I rinse it, I can easily run my fingers through my hair, which is very unusual for my knotty mane. These masks are the best I have ever used. My hair feels silky and has a gorgeous shine and looks like "good quality" hair when I use these masks. £25 for 8 sachets.

Smooth Spray: No matter how soft or nourished my hair feels after shampoo and conditioner, I always use a detangler because I want something that will help to protect my hair against the heated tools that I use. I only need a few spritzes of this to detangle my hair, ready for the next step. It doesn't feel like I have extra product in my hair (I hate that feeling) and doesn't make my hair feel greasy or limp. £22 for 137ml.

Rose Hair & Body Oil: This was the product that started my love affair with Ouai! I love anything that is multipurpose and this oil can be used on both the hair and body, as the name suggests. This oil isn't heavy but it definitely adds moisture to the hair. Don't be put off if rose scented products aren't usually your thing because this oil actually smells very like Jo Malone Peony & Blush Suede perfume - a very sophisticated and refined rose scent. I use this oil as a finishing step on the ends of my hair but have also used it on my body if my skin needs an extra boost of moisture and it works really well both ways. £25 for 98.9ml.

Texturizing Hair Spray: I absolutely love this product because it adds hold to my hair, but also texture and it does it without the grittiness or build up often associated with texturizing sprays. I spray a little into my roots and then on the ends of my hair and I'm good to go with some volume and hold. I find that it works really well to refresh my hair when I have used a curling wand but don't want my hair to look too neat. It's very lightweight (can you sense a them here?) and doesn't require a special shampoo to get rid of any build up because there is none! I've tried a number of texturizing sprays but this is the best one and most affordable too. It starts at £10 for the travel bottle and this 130g bottle is £22.

There is so much more that I want to try from Ouai because all of these products have impressed me. Memory Mist is next on my list because when I go to the effort of styling my hair, I want it to last and this product promises to do just that!

Have you tried any Ouai products? What are your favourites? I'd love to hear!

Thanks for reading! 

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All products are bought by me, unless otherwise stated. The Treatment Masque and Texturizing Spray were kindly sent to me. Opinion is always my own.

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